Exclusively throughout the months March to June 2024, FRANCON takes over the Amsterdam Fashion Week suite at Hotel De L’Europe in Amsterdam. Nestled within the distinguished walls of De L’Europe Amsterdam, the suite becomes a sanctuary for design enthusiasts and curious minds alike.

From a very personally curated selection of books to architectural models scattered throughout the suite, explore the essence of the FRANCON brand as the suite unfolds into a space dedicated to architectural exploration and design narratives.